Sliced & Sprinkled

Sliced & Sprinkled is a boutique home-baking brand founded by Priyanka, where every cake is handcrafted with warmth, creativity, and personal care. The brand needed a visual identity that felt soft, joyful, and heartfelt—reflecting the emotion behind homemade desserts while still appearing professional and trustworthy.

I designed a playful yet elegant logo system that balances whimsy with clarity, ensuring the brand feels welcoming without losing refinement. The typography and visual elements were chosen to evoke a sense of celebration, warmth, and handmade charm. Supporting stationery designs like the letterhead and visiting card were kept clean and minimal, allowing the brand personality to shine through without clutter.

The result is a cohesive brand identity that communicates love, magic, and craftsmanship, helping Sliced & Sprinkled stand out in the competitive home-baking space while staying true to its personal roots.