Baka's Pizzeria

Baka’s Pizzeria is a neighborhood pizza brand built around bold flavors, comfort food, and a friendly local vibe. The goal was to create a brand identity that felt approachable, energetic, and memorable, appealing to both dine-in and takeaway customers.

I designed a logo that reflects the brand’s fun personality while remaining versatile across signage, packaging, and digital platforms. The menu design focused on clarity and appetite appeal, using strong typography and balanced layouts to make choices easy and visually engaging for customers.

The overall branding system was crafted to feel lively yet grounded—something that feels instantly familiar, inviting customers in while reinforcing Baka’s identity as a go-to local pizzeria. Every element was designed to work together seamlessly, creating a consistent and recognisable presence across touchpoints.