Work

Selected work.

A few pieces, chosen for depth over volume. Each one answers the same questions: what was the problem, what did I own, and what did I decide?

Aerial view of a winding dirt road through green paddy fields and palm trees

15 farmers tested with

Agri-techUX researchConcept project

A day-by-day farming guide for India’s smallholder farmers

A self-initiated concept: a mobile guide that tells a farmer what to do today, from planning and pests to prices and schemes. Prototype tested with 15 farmers, and now being rebuilt.

Sole product designer · 2.5 weeksRead case study →

AI-generated illustration of six taxi drivers standing beside white taxis in front of Vidhana Soudha in Bengaluru

31,715 members in one Bengaluru duty group

MobilityMarketplaceConcept project

A trusted way to pass on a taxi booking

A driver-first network where an independent taxi driver, travel agent or fleet owner can pass a booking to a trusted driver, keep the customer relationship, and give the passenger a professional live-trip link. Concept designed from nine years of working with drivers.

Sole product designer · In progressCase study in progress

AI-generated image of an Indian family’s morning in a Bengaluru kitchen, with a phone showing a glowing orange orb.

71% of family mental-load tasks fall to mothers

AI productFamily techConcept project

An AI assistant that does the remembering for the whole family

A venture concept of my own: an AI assistant for the home. It gathers what arrives in email, calendars, WhatsApp and messages, turns it into a plan, tracks each family member’s health and medicines, suggests meals and orders the missing groceries, all with the family’s consent. You open it to a living orb and tell it by voice or text.

Founder and product designer · In progressRead case study →

Evidence first, and honest about the limits.

The problem, sourced

What was broken, for whom, and the evidence for it

My role and scope

What I owned, and what I did not

Research, labelled honestly

What I found out, and how

Decisions and trade-offs

The hard calls, and the options I rejected

The design

Key screens and the system behind them

Results and their limits

What I measured, and what it does not prove